FIUP. An independent, strategy-first brand design agency.
We’re dedicated to creating irresistible human connection for brands around the world.

Info:

The table lamp designed by Pascal Mourgue for Ligne Roset reflects the designer’s signature balance of elegance, clarity of line, and functional refinement. Created as part of Mourgue’s broader exploration of contemporary domestic lighting, the lamp embodies the understated sophistication associated with late 20th-century French design.

Info:

Designed by Shawn Littrell, the Ninety Light represents a refined exploration of reduction, proportion, and material honesty in contemporary American lighting design. The lamp is conceived around a single defining gesture: a precisely angled glass form, set at ninety degrees, from which the piece takes its name.

Info:

Designed by the Baltensweiler design studio in the late 1990s, the Halo 250 lamp exemplifies the brand’s rigorous approach to technical minimalism and architectural lighting. Conceived as part of the Halo series, the lamp explores the reduction of form to its most essential elements while maintaining high functional and material precision.